Trend reporting with the byline to prove it.
Casey writes at the intersection of culture, fashion, and what's next, for readers who want to know what's coming and what's actually worth buying.
BYLINES INCLUDE
SELECTED CLIPS
Published Work
Published Work
Four beats editors assign her
Four beats editors assign her
Four beats editors assign her
Trend reporting
What's rising, why now, and who it's actually for, before the feed catches up.
Shopping & service
Roundups and buying guides written to be useful, not to hit an affiliate quota.
Celebrity & talent
Sit-down interviews that get past the press-tour answer.
Branded content
Sponsored work that reads like editorial because it was reported like it.
THE APPROACH
Every trend has a person underneath it.
Every trend has a person underneath it.
Every trend has a person underneath it.
A trend piece that only reports the trend is already late. Casey looks for the human thread. Why this, why now, why it lands with someone standing in their closet on a Tuesday. Fifteen years in media taught her to find it fast.
A trend piece that only reports the trend is already late. Casey looks for the human thread. Why this, why now, why it lands with someone standing in their closet on a Tuesday. Fifteen years in media taught her to find it fast.
Fast on a deadline
Newsroom-trained. Filed clean, filed on time.
Fast on a deadline
Newsroom-trained. Filed clean, filed on time.
Reader first
No one should have to spend more to feel like themselves.
Reader first
No one should have to spend more to feel like themselves.
Testimonials
What editors say
What editors say
"I’ve had the pleasure of working with Casey for years across brands and industries, and her creativity and instinct for what will resonate are unmatched. She champions the stories she believes deserve to be told, even in a crowded media landscape, and has an incredible eye for where culture and trends are headed. Her attitude is always, “we’ll make it work” — and she always finds a way. Beyond her talent, she’s thoughtful, generous and an absolute joy to work with."
Fatima Sall
Vice President, Earned Media at Zeno Group
"Casey is one of the most reliable and consistent freelance writers I've ever worked with. Whether it was rounding up sale items or figuring out a timely trend roundup our readers would love, I could always count on her to hit her deadline and write some really exciting copy that made our readers want to shop. She's flexible, a dream to edit, and really gives each story her all."
Rachel Lubitz
Executive Editor, Commerce, Parade
"Casey is one of the most reliable and consistent freelance writers I've ever worked with. Whether it was rounding up sale items or figuring out a timely trend roundup our readers would love, I could always count on her to hit her deadline and write some really exciting copy that made our readers want to shop. She's flexible, a dream to edit, and really gives each story her all."
Rachel Lubitz
Executive Editor, Commerce, Parade
"I’ve had the pleasure of working with Casey for years across brands and industries, and her creativity and instinct for what will resonate are unmatched. She champions the stories she believes deserve to be told, even in a crowded media landscape, and has an incredible eye for where culture and trends are headed. Her attitude is always, “we’ll make it work” — and she always finds a way. Beyond her talent, she’s thoughtful, generous and an absolute joy to work with."
Fatima Sall
Vice President, Earned Media at Zeno Group
"Casey is one of the most reliable and consistent freelance writers I've ever worked with. Whether it was rounding up sale items or figuring out a timely trend roundup our readers would love, I could always count on her to hit her deadline and write some really exciting copy that made our readers want to shop. She's flexible, a dream to edit, and really gives each story her all."
Rachel Lubitz
Executive Editor, Commerce, Parade
"I’ve had the pleasure of working with Casey for years across brands and industries, and her creativity and instinct for what will resonate are unmatched. She champions the stories she believes deserve to be told, even in a crowded media landscape, and has an incredible eye for where culture and trends are headed. Her attitude is always, “we’ll make it work” — and she always finds a way. Beyond her talent, she’s thoughtful, generous and an absolute joy to work with."
Fatima Sall
Vice President, Earned Media at Zeno Group
Have a story that needs the right voice?
Send the brief. Casey will send back an angle.
Have a story that needs the right voice?
Send the brief. Casey will send back an angle.
Have a story that needs the right voice?
Send the brief. Casey will send back an angle.
Have a story that needs the right voice?
Send the brief. Casey will send back an angle.