The Shopping Expert Who Makes Brands Feel Human
On-air host, trend reporter, and social strategist with 15 years across network television and national brands.
The Shopping Expert Who Makes Brands Feel Human
On-air host, trend reporter, and social strategist with 15 years across network television and national brands.
As seen on
services
Ways We Can Work Together
Ways We Can Work Together
On-Air & Brand Ambassador
Broadcast or social partnerships that sell without ever sounding like a sales pitch.
Writing & Press
Trend writing and editorial at the intersection of culture, fashion, and what's next.
Social Strategy
Social strategy that turns followers into buyers and storytelling into conversion.
On-Air & Brand Ambassador
Broadcast or social partnerships that sell without ever sounding like a sales pitch.
Writing & Press
Trend writing and editorial at the intersection of culture, fashion, and what's next.
Social Strategy
Social strategy that turns followers into buyers and storytelling into conversion.
Hi, I'm Casey
On-Camera Host
Editorial Voice
Social Strategist
On-Camera Host
Editorial Voice
Social Strategist
On-Camera Host
Editorial Voice
Social Strategist
Fifteen years telling stories for NBC, ABC, ESPN, HSN, and more taught me one thing: people don't buy because of a pitch...they buy because they feel something. I sold out a pair of heels for Betsey Johnson on HSN in five minutes. That's not a script working. That's connection and trust, built in real time, on camera, with real viewers.
Fifteen years telling stories for NBC, ABC, ESPN, HSN, and more taught me one thing: people don't buy because of a pitch...they buy because they feel something. I sold out a pair of heels for Betsey Johnson on HSN in five minutes. That's not a script working. That's connection and trust, built in real time, on camera, with real viewers.
Social VS on camera
What I'm Creating
What I'm Creating
Social is where I build community, start conversations and stay close to what people actually care about.
Social is where I build community, start conversations and stay close to what people actually care about.
Testimonials
Kind Words
Kind Words
"I’ve had the pleasure of working with Casey for years across brands and industries, and her creativity and instinct for what will resonate are unmatched. She champions the stories she believes deserve to be told, even in a crowded media landscape, and has an incredible eye for where culture and trends are headed. Her attitude is always, “we’ll make it work” — and she always finds a way. Beyond her talent, she’s thoughtful, generous and an absolute joy to work with."
Fatima Sall
Vice President, Earned Media at Zeno Group
"Casey is one of the most reliable and consistent freelance writers I've ever worked with. Whether it was rounding up sale items or figuring out a timely trend roundup our readers would love, I could always count on her to hit her deadline and write some really exciting copy that made our readers want to shop. She's flexible, a dream to edit, and really gives each story her all."
Rachel Lubitz
Executive Editor, Commerce, Parade
"Casey is one of the most reliable and consistent freelance writers I've ever worked with. Whether it was rounding up sale items or figuring out a timely trend roundup our readers would love, I could always count on her to hit her deadline and write some really exciting copy that made our readers want to shop. She's flexible, a dream to edit, and really gives each story her all."
Rachel Lubitz
Executive Editor, Commerce, Parade
"I’ve had the pleasure of working with Casey for years across brands and industries, and her creativity and instinct for what will resonate are unmatched. She champions the stories she believes deserve to be told, even in a crowded media landscape, and has an incredible eye for where culture and trends are headed. Her attitude is always, “we’ll make it work” — and she always finds a way. Beyond her talent, she’s thoughtful, generous and an absolute joy to work with."
Fatima Sall
Vice President, Earned Media at Zeno Group
"Casey is one of the most reliable and consistent freelance writers I've ever worked with. Whether it was rounding up sale items or figuring out a timely trend roundup our readers would love, I could always count on her to hit her deadline and write some really exciting copy that made our readers want to shop. She's flexible, a dream to edit, and really gives each story her all."
Rachel Lubitz
Executive Editor, Commerce, Parade
"I’ve had the pleasure of working with Casey for years across brands and industries, and her creativity and instinct for what will resonate are unmatched. She champions the stories she believes deserve to be told, even in a crowded media landscape, and has an incredible eye for where culture and trends are headed. Her attitude is always, “we’ll make it work” — and she always finds a way. Beyond her talent, she’s thoughtful, generous and an absolute joy to work with."
Fatima Sall
Vice President, Earned Media at Zeno Group
Let's talk
Ready to make your brand the
one everyone's talking about?
Ready to make your brand the one everyone's talking about?
Ready to make your brand the
one everyone's talking about?
Whether you need a host, a byline, or a social strategy, let's talk.