Social strategy, built to convert.

Social strategy, built
to convert.

Casey Kelley helps brands figure out how they show up on social. The stories worth telling, the content that carries them, and the platforms where those stories turn into sales. TikTok Shop, Whatnot, and live selling are part of the toolkit, not the whole plan.

BookBook aa consultconsult

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PLATFORMS SHE WORKS ACROSS

WHAT SHE DOES

Four ways brands work with Casey

Social strategy

The offer, the hook, and the calendar, mapped to how people actually buy now.

Live selling setup

TikTok Shop and Whatnot from zero. Format, cadence, and what to sell first.

On-camera direction

Coaching founders and hosts to sell live without sounding like they're selling.

Content systems

Repeatable formats a team can run without Casey in the room.

SHOWCASE

Casey on Camera

Hosting GMA's Red Carpet for the VMAs.
ABC's "Localish" to announce Disney's live action of Moana.
Live selling as Betsey Johnson's only ambassador.

ABC's "Localish" to announce Disney's live action of Moana.

Hosting GMA's Red Carpet for the VMAs.

Live selling as Betsey Johnson's only ambassador.

Hosting GMA's Red Carpet for the VMAs.
ABC's "Localish" to announce Disney's live action of Moana.
Live selling as Betsey Johnson's only ambassador.

Strategy from someone who has to execute it.

Casey has built social presences from launch, set content direction, and produced the work herself. Her approach combines editorial instinct, audience insight, and a strong point of view, so a brand's social feels distinct, human, and worth following. Conversion follows from that, not the other way around.

BookBook aa consultconsult

Storytelling drives conversion

Clicks are easy. Carts are the metric that counts.

Authentic by default

Live selling only works when it doesn't feel like selling.

Built on a point of view

A brand needs something to say before it needs a posting schedule.

Made to run without her

Formats a team can execute long after the engagement ends.

Storytelling drives conversion

Clicks are easy. Carts are the metric that counts.

Authentic by default

Live selling only works when it doesn't feel like selling.

Built on a point of view

A brand needs something to say before it needs a posting schedule.

Made to run without her

Formats a team can execute long after the engagement ends.

Strategy from someone who has to execute it.

BookBook aa consultconsult

Storytelling drives conversion

Clicks are easy. Carts are the metric that counts.

Storytelling drives conversion

Clicks are easy. Carts are the metric that counts.

Authentic by default

Live selling only works when it doesn't feel like selling.

Authentic by default

Live selling only works when it doesn't feel like selling.

Built on a point of view

A brand needs something to say before it needs a posting schedule.

Built on a point of view

A brand needs something to say before it needs a posting schedule.

Made to run without her

Formats a team can execute long after the engagement ends.

Made to run without her

Formats a team can execute long after the engagement ends.

HOW IT WORKS

What working together looks like

01

Audit

Average clarity score boost across internal decks, websites and service documentation.

01

Audit

Casey looks at what you're creating vs selling, who's watching, and where the drop-off is.

02

Build

Measured improvement in engagement after applying our narrative framework across digital touchpoints.

02

Build

Format, offer, and script. Built to run live, not to sit in a slide deck.

03

Run It

Our restructured onboarding flows helped clients reduce bounce and increase clarity across channels.

03

Run It

She hosts the first shows or coaches your team to. Then hands over the system.

Ready to sell where your audience already is?

Tell Casey what you're launching and where it's stuck.

Ready to sell where your audience already is?

Tell Casey what you're launching and where it's stuck.